Freeze-Drying in Pharmaceuticals and Biotech: A Comprehensive Guide
Freeze-drying, scientifically known as lyophilization or cryodessication, is a precisely controlled dehydration process vital in pharmaceuticals and biotechnology. This comprehensive guide explores the fundamental principles of the freeze-drying process, its critical benefits, and the latest innovations driving its adoption in the pharmaceutical and biotech sectors.
Wearable Tech in Sports: An Olympian’s Perspective on Accuracy, Performance, and Everyday Use
How do athletes use wearable tech for training? Mathilda Hodgkins-Byrne shares her insights on fitness trackers, heart rate monitoring, and performance data.
Artemisinin: A Case Study in Tailoring Scientific Communication for Diverse Audiences
Understand how scientific content can be adapted for both scientific and non-scientific audiences. We’ve focused our discussion on one of the most important advancements of modern medicine: the topic of artemisinin in the treatment of malaria.
Sensory Beauty: A Practical Guide to Creating High-Value Marketing Content (Part 2)
Discover how to bridge the gap between science and marketing in the world of sensory beauty. This article provides practical tips for engaging scientists, translating technical details into compelling narratives, and using a multi-sensory approach to showcase your innovations. Learn how to create products that not only work but wow.
Sensory Beauty: The CRO/CDMO Opportunity (Part 1)
This article explores the burgeoning trend of sensory beauty and provides CRO/CDMO marketers with actionable strategies to communicate the value of their formulations to brands and distributors. By mastering the art of sensory beauty marketing, you can position your company as an indispensable partner in this exciting and evolving market.
2024 Science Marketing Recap and Expanding Our Services in 2025
As 2024 draws to a close, we’ve been reflecting on a year of growth and achievement. It’s been a whirlwind, filled with exciting projects and wonderful clients. While we laid the groundwork in 2023, it was truly in 2024 that our business took flight.
Scientific Content Creation: A Scientist's Guide to Engaging Audiences with NSR Framework
Struggling to communicate complex science? Effective content marketing is vital for scientists. From pharmaceuticals to environmental tech, industries demand clear, engaging communication. Learn how to use the NSR framework to simplify complex concepts and connect with diverse audiences.
The Importance of Content Marketing in Science-Based Industries.
Standing out in science-driven fields requires more than just technical knowledge. It calls for strategic, high-quality content marketing. Scientific industries, from pharmaceuticals to environmental technology, are highly specialized and complex, making it essential to communicate effectively with a wide range of audiences.